One of the fundamental questions in marketing research is “Why do the customers buy the products/services of certain brands?” And it is easy to see that the question related to a new product is: “What set of characteristics of the new product would determine the highest profit?”

The market research uses a variety of methods and instruments, which can be applied to study the customer’s choice.

From our point of view, the most important aspect in marketing is the way in which you understand your clients and potential clients, their needs and characteristics, the way they differ from each other and the way they perceive the benefits they would like to find in the new products/services.

We use a variety of techniques to identify, describe and analyze market segments specific for both already existing and new products.

Brand research

This type of research targets the discovery of the “personality” and value of a brand. It is useful to determine the extent to which a brand is known. The goal is to include various types of products and services in a category or understand the extent to which a product or service “fits” the brand image proposed by our client.

Product design and testing

Although it is not recommended to make mistakes, it is preferable to learn from them to discover the improvements that can be made to a product before taking a decision on its development or on the realization of a new one. Our company performs such studies to determine the right combination of product features and to determine the prices that clients from different segments are able to pay.

Advertisement and communication tools testing

When you are not sure about the effect of advertisement on target audience segments it is indicated to test the promotional messages. The testing of the messages offers information about their efficacy and their dynamics in time.

Price Analysis

Setting the selling price of a product or service is one of the most difficult management decisions. The development and application of a strategy in regard to this requires the realization of more types of research. In most of the cases this implies direct questioning, a technique that uses the perceptions of the customer in relation to the level of pricing. Another frequently used technique is represented by the market basket analysis that can indicate the price given by the client for a set of characteristics of a product.

Client satisfaction and loyalty

After having implemented the marketing plan and the clients have bought and used your product, it is time for you to evaluate their experiences and the probability of them buying the product again and the reasons for doing that. Our company realizes studies concerning the satisfaction level of the clients and their loyalty to the products/services offered by you.

 Electoral

Whether you are a party, a candidate or a stakeholder: during the electoral campaign or not, we are available for you with personalized market research on your topics of interest.